IDC TechTalk Podcast Episode #2 - Three Mega Themes in European Channel

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The second episode of the IDC TechTalk Podcast! Available now on iOS, Soundcloud and RSS.

The emergence of the 3rd platform, along with the drive of Digital Transformation, has created a number of complex issues for the channel in recent years. Business models are transforming, as traditional players are re-sculpting their approach to suit the new challenges that end users and vendors are facing across EMEA. Join Margaret Adam, Program director for Channels & Alliances at IDC, where she talks about the changing partner landscape, and the implications that are being felt across Europe.

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